Hanna Helsø

by Focus
2 years ago

How are you, how is your day going?

I’m good, really good, thank you!

Please tell the people a little bit about yourself!

My name is Hanna, I’m 20 years old and I’m from Norway, an i love sneakers!

Where exactly from Norway are you?

I’m from Strojlasd, it’s in the middle of Norway.

When did you start collecting sneakers?

I’ve always enjoyed fashion and shoes and all that but my real sneaker obsession I moved to live on my own when I was 16 and I realized that I could do whatever I wanted.

Why did you start collecting sneakers?

That’s a hard question to answer, I know when I was in school most of the people like my friends and people in my hometown, were wearing Air Max 90’s like all white ones or Converse, so I started searching online to see if I could find something different, some different colorways. That was when I noticed that it’s pretty hard to get some certain colorways and types of sneakers and since then I’ve been about sneakers!

Why do you think there’s so few women embracing the sneaker game like you do? I mean how many sneaker do you have in total?

Ehm, over a hundred pairs.

Have you lost count?

Yeah, I don’t count. ‘laughs’

With so many sneakers it’s going to be hard to name a favourite pair but what are your top 3 sneakers from your collection?

I’m a real big fan of Jordan 1’s and Air Force 1’s, so it’ll have to be some of those.

Why do think there aren’t more big female sneakerheads like you on Instagram?

It’s hard for me to answer this questions because it’s hard for me to live without sneakers, but I think sneaker culture is not focusing enough on girls and women.

May it be that less women like sneakers because they are so comfortable and women like to be uncomfortable?

*Laughs* No that is not the case! I think Girls like sneakers just as much as guys do but they don’t make such a big thing about it.

More about you! You are the sneaker chief at @fitinklife, what is fitinklife?

Fitinklife is a lifestyle brand but they are also focusing on customization of sneakers. A lot of talented guys

What does a sneaker chief do?

I quality check the sneakers before they go out for sale.

What kind of creative think do you do besides being the sneaker chief at fitinklife?

I design my own shoes.

Have you ever customized a sneaker?

Yeah, I have! I can show you. *stands up to get a custom pair of Nike Air Force 1’s*

They look pretty dope to be honest. (They really do, go watch the video!)

What is your day to day job? You said you work at an institute for hard to raise kids right?


Sounds interesting, why did you choose this job?

I like to work with people.

Check out the rest of the interview in the video! 

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