by Focus
2 years ago

(This post was uploaded in honor of one of the dopest sneaker packs created. Unfortunately, a few months back this year my database was wiped so I had to build everything from the pieces left/able to save. Enjoy. If you want to read more about up-to-date releases check out this one.)


Born in Chicago, he is now the biggest inspiration for young aspiring streetwear designers all across the globe. Creativity flows through his veins, he graduated in Architecture and Civil Engineering, recently created one of the most appreciated collabs on the sneaker market, is a DJ at night and created the label Off-White which defines the indescribable color between black and white but also did something completely different.

We‘re speaking about Virgil Abloh who, with his label Off-White, which was founded in 2012 and later created the iconic sneaker pack named “The Ten”, reinveted the way street fashion is perceived as a whole.

Illustration of a skyscraper done by SNKRFOCUS for THE TEN blogpost

Virgil studied architecture but never with the purpose to be an architect. All his friends are designers and that was always the profession he wanted to take on himself. So why start studying a topic where the professor tells you that you probably will never be successful in the real world anyway?


„The professor thought he was like supercool, like, running it like a bootcamp and the first thing is like: „Oh, welcome freshman“, you know, „only two percent of you are actually gonna be practicing architects.“ I was like „Nice one! I didn‘t come here to be an architect, I came here to learn how to design.“

This, again, shows that if you have a vision for yourself you don‘t need others opinions, you don‘t need to give a peep about whether people think that you‘re going to make it or not.


Abloh graduated from the Illinois Institute of Technology. He also was the Creative Director of Kanye Wests and Jay – Zs album ‚Watch the Throne‘ which includes famous tracks like ‚No Church In The Wild‘ and ‚Otis‘. Fun Fact: The Maybach you see in the Otis video was auctioned and the profits went 100% to charity.

Emphaty is the fundament to many succesful projects created throughout history. The one that can put himself in the shoes of the person they want to reach and view the world from their perspective will always win. Abloh thought about millenials and how they perceive fashion and realized it‘s all about style for them and not about fashion.

It wasn‘t easy earning the respect of fashion elitists with the idea of having models walk down the catwalk in hoodies and zipper jackets. It took some time but nowadays Off-White is a regular player at fashion shows in Paris and offers high end luxury clothing besides their printed hoodies and T-Shirts.


The year 2017 was packed with dope releases from a lot of different brands but the biggest and the one that offered the most unique sneakers to date was „The Ten“ which was, you guessed it, designed by Virgil Abloh‘s label Off-White in cooperation with Nike.

From the ten icons that were reworked nine sold out instantly the day they were released and one release is still awaited to take place earlier next year. We‘ve asked you to send us your shots and ranging from the Air Max 90 to the Nike Hyperdunk, here you have Virgils „The Ten“.

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